March 7, 2014
Conversion Funnels do not Excite
Do you know that an email marketing campaign can improve your 'conversion funnel'? Do you care?
If we want our potential customers to understand us, we have to speak their language - not expect them to learn ours.
Our customers don't care about conversion funnels. They want their newsletters to excite their readers enough to pick up the phone, or buy a book, or register for an event.
What do your customers want? Use their language to talk to them, not your industry's.
photo by allenjaelee
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