December 19, 2013
The Best Reading of 2013
Does your writing pass the $1-a-word Test?
by Neil Everton, Podium Media & Communications Coaching
If you are looking for a quick and certain way of giving your words more impact, look no further than your purse or wallet. Take a look at the last thing you wrote. It doesn't matter if it's a letter, email, report, newsletter, web content or promo script... read more
Marketing to Your Tribe
by Stephanie Holmes-Winton, The Money Finder
This just in: some people don’t like what I have to say. They might unsubscribe from my newsletter, or they might make a snide comment on social media... read more
Anyone Can Find Business on Twitter
by Anita Hovey, Twirp Communications
That’s right... ANYONE. The next time someone says “Twitter is just a bunch of nonsense” I want you to share a link to this post... read more
6 Ways to Become Part of Your Customer's Story
by Bernadette Jiwa, The Story of Telling
Think about the rituals that punctuate your days. Freshly boiled water poured over scented tea, your morning workout, or favourite mug. The ten minutes you use to brainstorm ideas... read more
7 Low Cost Tips to Increase Sales
by Debi Hartlen MacDonald, New Life Business Solutions
There are only 3 ways to increase your sales: 1. Have more customers, 2. Increase your average sale, 3. Increase the number of transactions per customer. Following are 7 strategies that you can start working on today... read more
Ditching Your Newsletter In Favour Of A Blog? Not So Fast!
by Susan-Wright Boucher, Plugged in Recruiter
It’s said that businesses complete 60–70% of the B2B sales cycle by doing online research prior to any contact with potential vendors. Fewer businesses are willing to invest in multiple discovery meetings with potential suppliers... read more
My Favourite Mentor
by Brenda Fay, BrenDaniel Productions Corp.
I was my father's favourite child. Never mind that I had five brothers and a sister. In fact, I am the most beautiful woman in the world next to my mother. I know this because my father told me so... read more
10 Ways to Use Google Alerts
by Janet Slack, Life Adventure Coaching
1. Monitor your brand and your reputation. Set up your business name, your personal name, website and blog names, product names. Monitor what is being said about you... read more
Not Being Heard? Perhaps You’re Using This Word
by Mary Jane Copps, The Phone Lady
Many of us pick up the phone and begin our conversation with a phrase that includes “I’m just calling …”. Unfortunately using the word “just” in this way makes for ineffective communication. Here’s why... read more
by Jill Poulton, Destination by Design
If you don’t know exactly what you’re doing, you don’t know what you’re doing. It’s important to be clear and focused in order to accomplish anything significant in a reasonable amount of time... read more
If you're in the mood for more reading, you can click here to get all of our back issues.
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Originally published in Work Better, Not Harder on December 19, 2013