Building Relationships by Being Thankful

photo by barriebarrie

All of our new clients get a little lecture about responding to emails they receive after their newsletter goes out. Aside from triggering business transactions, responses might vary from requests to reconnect over coffee to lengthy catch-up messages. You don’t want to let these sit in your inbox – make that coffee date, take advantage of the opportunity to connect.

Then there are the short messages, like “Thanks!” or “Great issue!” Don’t just pat yourself on the back and delete them. Make sure you respond to these too. At the minimum, reply and say something like “Thanks, I’m glad you enjoyed it.” You might also take advantage of this opportunity to ask what in particular the reader liked, or some other useful feedback. If the reader expressed an interest in something specific, you might provide links to more resources.

Publishing a regular newsletter can definitely be a relationship-building tool but you have to work to make it that way.

OK, yes, I used cute animals again!



Comments

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

Knowing When to Go

10 Most Read Blog Posts from 2018

Being Sneaky About Email

Content Template - What I Learned

How to Pay an Invoice through PayPal WITHOUT Using a PayPal Account

Doing What You Can Actually Accomplish Trumps Perfection

Prioritizing Made Easier