25 eNewsletter No-No’s
|photo by Jamwhy|
No matter who's reading it or the nature of the subject matter, these are things about your newsletter that you just shouldn't muck up:
- Sending it as a file attachment.
- Sending it out in the middle of the night.
- Using a misleading subject line.
- Pleading for anything – in the subject line or the body.
- No value within – neither interesting nor useful.
- Using plagiarized content.
- Using ‘canned’ content.
- Using copyrighted images without permission.
- Poor formatting.
- Spelling mistakes and other typos.
- Misleading links that don’t go to where the text leads the reader to believe they are going.
- Links to automatic downloads without identifying them as such.
- Links that are broken or take forever to load.
- Pictures that don’t load or take forever to load.
- Including tacky clipart or poor quality images.
- Including over-used common free images.
- No unsubscribe link.
- No subscribe link.
- Missing contact info.
- Not mobile-friendly.
- Not including some call to action.
- Leaving out links to your social media accounts – missing an opportunity to grow your following.
- Leaving out social sharing buttons – readers won’t share unless you make it easy.
- Not tracking your open, click and bounce rates.
- Start, stop, start, stop – an inconsistent newsletter makes you look inconsistent.