Your Reputation Delivers Your Newsletter


photo by Anirudh Koul

In simple terms, there are two things which affect the deliverability of your newsletter. The first is the content itself - the words, links and graphics included. The second is your own reputation.

These things below impact deliverability and have nothing to do with the content in your email:

The blacklist/whitelist status of your email address, domain, DNS settings, IP address, etc.
Blacklisting can happen when you have high unsubscribe, complaint, and bounce rates resulting from (among other things):
The reputation of your bulk email service provider (ESP)
All of the issues above also apply to them. They must work hard to ensure continued deliverability of your emails. This is part of the service you get when you use a bulk ESP and why it’s important to choose a reputable one. (We prefer iContact!)


Comments

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

The Bottom Line About Newsletter Bottoms

How to Avoid Iffy Language in Your Marketing Calls-to-action

Home Office Holiday Party

One Simple Test Will Change the Impact of Your Headlines

Small Business Blogging Tools and Resources

The Biggest Mistake You Can Make in Your Small Business Newsletter