The Point of Sale Advantage

If your customers and clients come to you, you have a big advantage over the rest of us when it comes to growing your contact list. Here are some suggestions that you can adapt to your specific situation.

Put a large jar with a sign on the check-out or reception desk:
WIN a FREE lunch! To enter our monthly draw, drop your business card to subscribe to our email specials.

How easy is that as a way to grow your contact list?

Run a contest among your staff. Offer a free service, product or time off for the one who signs up the most new contacts.

Place paper copies of your newsletter or email flyer at reception, check-out, waiting areas, dressing rooms... you get the idea.

Have a computer handy so contact information can be entered on the spot or soon after. Contact information sitting in a drawer wrapped in elastic bands is lost opportunity!

You’ll lose about 30% of your subscribers during a year (called ‘list churn’). You need to continually work just to maintain your list. Continued growth requires some effort.


Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

The Truth About Magic Bullets

What's the Best Day of the Month to Send a Newsletter?

Branding Audit Checklist

What First, How Second

That was a Great Conversation But...

This is Why People Who Subscribe Don't Get Your Stuff