March 28, 2013
Resist the Impulse
Every day I’m faced with opportunities to offer a deal. I receive calls asking me to invest in print ads. I can easily tweet a deal or insert it in our newsletter. I can offer an added bonus. I can low-ball requests for quotes. It would be like standing up and waving my arms and yelling, “Look over here. Have I got a deal for you!”
It would be so easy to do. Every day I resist the impulse.
Easy is not always better.
A recent article by Bernadette Jiwa at The Story of Telling reminded me why. Take a minute to read it. It’s short, I promise. You need to remember why, too, and she’s a much better writer than I am.
The ending is perfect: “…build your brand around being chosen on purpose.”
Photo: elvissa / Flickr