Encourage the Connection
|example of connection links|
Different than social sharing links, social connection links are the ones that take the reader to your page or profile on that platform. These links allow readers to find you everywhere online instantly. If they can't find you, they can't connect with you. Facebook, particularly, has a really crappy search feature. It is common to not be able to find what you are looking for. You want your reader to be able to find and connect with you in a couple of clicks.
Encourage the connection by including social connection links.