Encourage the Connection

example of connection links
Not every newsletter reader is going to want to engage with you in the same way. Each will have a platform they prefer to use. Linda and I are a perfect example of that. Linda likes Twitter. I prefer Facebook. But none of that will matter if you do not include social media connection links in your eNewsletter.

Different than social sharing links, social connection links are the ones that take the reader to your page or profile on that platform. These links allow readers to find you everywhere online instantly. If they can't find you, they can't connect with you. Facebook, particularly, has a really crappy search feature. It is common to not be able to find what you are looking for. You want your reader to be able to find and connect with you in a couple of clicks.

Encourage the connection by including social connection links.
 

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