Simple, right? As small business owners, our email marketing goals can be quite different and varied. Whatever your GOALS are, you won’t reach them if you don’t seriously consider the other side of the equation: giving VALUE to your subscribers.
If you don’t give value, you will lose your audience - whether you’re standing at the front of a room or sending out your newsletter.
What’s in it for your audience? Who are your readers and what would be useful to them? What can you give them that they can’t get anywhere else? Why would they take the time to read (and share!) your newsletter? You need to answer those questions very succinctly during the planning stage. Valuable content doesn’t happen by fluke.
You can execute flawlessly and put together a newsletter that looks awesome - and that no one wants to read. A good looking newsletter on its own won’t keep your subscribers engaged – give VALUE!