August 1, 2012

Introducing Your Very First Issue

Update November 9, 2015 - Find a newer version of this topic here: How to Write the Introduction to Your First Newsletter.

When writing the introduction for your first newsletter issue, here are some things you might want to include:
  • Acknowledge that this is your first issue and that you appreciate your readers' attention.
  • Tell readers what they'll be getting and how often - think about value/benefits to your readers.
  • Tell readers that it's easy to unsubscribe via the footer in every email.
  • Ask for feedback and suggestions.
  • Ask readers to share with colleagues and friends.

Here are some examples of first issues - perhaps you'll find some inspiration:
  1. http://www.icontact-archive.com/ax046v6l6BLsGlxk-7GW8wG0EdaP-YyH?w=4
  2. http://www.icontact-archive.com/C2H8dddLntULMUHekZbVzk8qRVP-1vlS?w=3
  3. http://www.icontact-archive.com/2ekDGgCLjYbRhOtBivO1LmR222Ffd3UH?w=4
  4. http://www.icontact-archive.com/2ekDGgCLjYZ4WdN6E4LBwShggACepfxr?w=4
  5. http://www.icontact-archive.com/PtfzIxd9pZV6wietKwaW2yWbJwOwEJ2u?w=3
  6. http://www.icontact-archive.com/ax046v6l6BIEWmOSLLFPKU9aPi3SYKe2?w=4

2 comments:

  1. This is a great site- it's like the one minute manager at my finger tips. Thanks for this

    ReplyDelete