August 8, 2012
Content Creation (Wrap-up)
Finding Inspiration is written for bloggers but has a good suggestion about curating and disseminating technical, dry and boring information (the kind of stuff that uses words like curating and disseminating). Also, wrap-up posts like the one you're reading now.
You may not think of testimonials as part of your content strategy, but they certainly are. Ask anyone who's had to rush to gather a bunch in a hurry to put on a new website. Requesting a Testimonial gives you suggestions about how to manage that.
What to Write About has lots of general tips and suggestions to help you get started plus some info specific to enewsletters.
Don't Forget Your Fans gives you ways to get your 3 F’s - friends, family and fans - to help extend the reach of your messages.
If you're wondering about newsletter content strategies, How Much is Too Much? gives you some ideas to answer that question for yourself.
If one of your goals is to build your reputation, then Content that Builds Trust is an essential read.
Being an expert means that you have strong opinions about best practices in your industry. Writing the Wrong is all about expressing your opinions.
Keep Your Content Fresh has a few ideas for maintaining momentum with your content creation activities.
Your Goals Shape Your Content so choose specific goals for your newsletter (or blog). Then create your content to meet those goals. Check back on your goals to keep yourself focused.
To get more reach, learn How to Create Content for Sharing. This is a primary way to grow your audience and make new contacts online.
Out of Ideas and Still Have a Deadline? Here are some suggestions to get you through that last minute crunch.
Get a Head Start suggests a process to start gathering ideas for your next issue as soon as one has gone out.
How do you compete with all that content that’s readily available? You give them something they can’t get anywhere else! Original Content Makes YOU Unique!
Linda Daley of Daley Progress Inc. helps busy small business owners get their content in front of their fans. Get 10 QUICK & EASY CONTENT TEMPLATES when you subscribe to her newsletter full of practical marketing tips for small business owners.