- Problems you solve
- Something new you have learned
- Questions you get asked
- Concerns in your market
- Trends and news
- Real experiences and examples
- Your opinions
My reason for this suggestion came from my previous Insights training about different personalities. Some people have a preference for ideas and the big picture. Other people prefer detail and the practical application of concepts. If you write as I’ve suggested above, you’ll have something for everyone.
Scott Stratten, in his book Unmarketing. Stop Marketing. Start Engaging., recommends a peppy little formula for successful content creation – his 3 P’s:
- Point – State your main point.
- Prove it – Give an example, scenario or other proof.
- Perform it – Tell people how they can learn from the proof and make it happen for themselves.
Originally published in Work Better, Not Harder on August 2, 2012