Nothing can make us feel smaller than the internet. Customer Service by email often means waiting longer than our deadlines allow and getting on the telephone can often mean starting from scratch with each call. Often, the help offered does not seem like help at all. This is particularly the case with social media and online marketing applications.
We cannot avoid these online 'glitches' entirely. Facebook is never going to advise us prior to making platform changes. Rules, regulations, privacy policies and laws are changing all the time. Many of those changes can affect how we use these applications.
Many of us can be found late at night at our computers trying to catch up on the work of building our business or rushing to set up events, emails and website changes. Often, this is when we find out that a policy or process change implemented by one of the platforms we use has affected our ability to do business.
The result may be delayed sending, auto-posts not working, or software glitches that cause the post to go up, for all to see, yet not looking quite the same as it did when we posted. Or there could be more serious consequences such as missed registration dates or deadlines.
As frustrating as these situations are, the thing to remember, after you take a deep breath, is that online applications do not make changes that only affect a single customer. Whatever hoop you are having to jump through, it is happening to everybody.
The good news is that none of these applications are in business to put small business out of business. There is a way around or through whatever problem we are experiencing and we have a lot of company with us on the journey.
Originally published in Work Better, Not Harder on June 14, 2012