|example of sharing buttons|
I'm often disappointed when I receive a newsletter or promotional email that doesn't give me buttons for easy sharing, especially when it's something I want to share. In many cases, with the amount of information to read these days, I will shrug and move on. I would have shared the information but the sender turned it into a job. Another job I don't have time for in my already busy day.
How often do people shrug because they can't share your information easily?
Think about your own activities, what encourages you to share? And how easily do you give up?