Is Your Content Accessible?
At this point I should clarify that I'm not a bonified website developer - I use website builder software. This means that I had absolutely no idea how to go about making the site accessible. Logging a help ticket with the website builder folks elicited the response that their sites are accessible. Say what?
So I went back to my tried-and-true website builder software and built the website there. It was quite a relief to get the report back that the site 'worked'.
Here is where I admit that it hadn't ever occurred to me to consider whether my own website is accessible. Now I'm more mindful but certainly not skilled in dealing with it. I lucked out through trial and error.
Have you considered if your website, blog and newsletter are accessible to the blind?
I found this free app called WAVE (Web Accessibility Evaluation Tool) that allows you to easily test the accessibility of a website, a file, or html code. Unless you are a real techie, you might not know how to fix problems, but at least you will know if there are problems you might consider getting fixed. Of course, there is a variety of testing software available for website developers.
Just keep in mind that there are potential clients 'viewing' your content from a whole different perspective.