A Season of Shedding

I’ve started off the year by getting rid of things. Jane, my organizer friend, would say that’s a good thing. But I’m not talking about emptying closets and trips to the curb.

I’ve been shedding bits and pieces of my business. It feels like a weight off my shoulders; casting off the old to make room for the new, a fresh start… and many more clichés. This year I am focused and oh boy, am I getting in control.

Some decisions have been difficult ones – like finally putting my training career to rest. Some have been much easier – like getting rid of my Yellow Pages ad after 7 years of no payoff. (Can you believe this? The rep actually said, “Well, what’s $16 a month?”)

All have been the result of the Plan I developed at bootcamp last month. I have never understood the terms ‘niche’ and ‘specialize’ like I do now. What a pleasant surprise: decision-making has now become so much easier and straight-forward. No waffling. Does it fit with the Plan? No? Then, out the door with it, no fuss, no second-guessing. I’ve even turned away business that didn’t fit with the Plan.

Creating the Plan was really the decision point. Now it’s simply measuring – does it fit or not. And even when it fits in the hips but not across the shoulders – well that’s not a fit either. Time to go back to the rack.

What I find amusing as I sit and write this article is that suddenly all the clichés seem to apply when everything is moving in the right direction. Game on. Got a leg up. Good to go. Lean and mean.

Now we’re cooking with fire.


Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Why and How to Do a Wrap-up Article

Sudden Appearances and Why They May Not Work

Writing the Wrong

9 Ways to Personalize Your Newsletter

The Bottom Line About Newsletter Bottoms

What's the Best Day of the Month to Send a Newsletter?

Pinpoint Your Unique Content Marketing Opportunity - An Example

Newsletter Example: Local Restaurant