January 31, 2012

Get more Mileage from Your Newsletter


OK, so you're all set up with your branded design, great content and a bunch of subscribers that want your emails. What about paper newsletters? So 30 seconds ago? Rethink that.

Depending on what you do, you should be able to get more mileage from your electronic newsletter in paper form. Here are 3 ways:

Prospecting and Sales
Print paper copies of your newsletter to take on sales calls and to networking events. Include an issue in kit folders. If you do speaking or training, take copies to hand out to participants. Your newsletter shows off your expertise - put it in people's hands. You can also use it to encourage new subscribers.

Point of Sale
If you have a cash register, put paper copies of your newsletter beside it. Use it as an example of what subscribers can expect. Even better, make it easy for your customers by offering to sign them up right on the spot. If you have office space, place paper newsletters in the reception area.

Communication
This may come as a surprise, but there are still a lot of people out there that you can't reach via email newsletters. Think about your target market. If a good chunk of it isn't online, consider mailing out a paper version of your newsletter. If you have staff that are regularly working with clients, provide your staff with paper newsletters to hand out.

Quick Tip: Most email applications allow you to create an online version. For best results, print that one, rather than the one you receive in your email.

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