December 17, 2011

Build It and Work at It


A newsletter is not one of those ‘build it and they will come’ things. It takes work to both maintain and build on each relationship that you (re-)start with each issue.

Maintain:
  • Give your readers what they want, not what you want to give them.
  • Deliver VALUE in exchange for your readers' time.
  • Respond to everyone who replies to your newsletter, even if it’s just to say “Glad you enjoyed it.”

Build:
  • Add new contacts to build your list.
  • Promote each issue through social media to extend your reach.
  • Make it easy for people to share and subscribe.

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