What you want is fans. Let's dispel a newsletter myth. The myth is that you want to keep as many subscribers as you can. That's simply not true. You pay for subscribers. If someone is not reading or forwarding your newsletter, why do you want to send it to them? And you don't really want to annoy people.
Have a simple escape route:
Make it easy to unsubscribe.
Tell people it's easy to unsubscribe.
Tell them how to do it.
It's not personal! Just because someone unsubscribes from your newsletter, it doesn't mean they have unsubscribed from you. And, if people know it's easy to unsubscribe, maybe they'll stick around a little longer... ?
You want to start strong and the way to do that is to make a personal connection with your readers. While there are many ways to make that connection in each issue, your first issue is where you set up expectations about the value you'll provide. It's often the point at which subscribers choose to stay or go.
Here are some things you might want to include: Write your introduction to your ideal client.Acknowledge that this is your first issue and that you appreciate your readers' attention.Tell readers what they'll be getting and how often. Outline the benefits of staying subscribed.If you have added your customers and business contacts to your subscriber list without their express permission, acknowledge that you have done so and why you have. (For example, you might say that they have bought something from your store, or you met at a networking event.)Tell readers that it's easy to unsubscribe via the footer in this and every email.Ask for feedback and suggestions…
A wrap-up article is a logical and unique grouping of pieces of content where the grouping provides value to the reader beyond the individual pieces on their own. You might think of it like a themed gift basket.
There are several reasons we need to be creating these wrap-up articles. They... serve as a great resource - valuable information grouped togetheruse commonly searched keywords and phrases (good SEO)encourage deeper readingare often faster to createprovide a process to repurpose past contentremind us of what we've written and provide inspiration to write more
Wrap-up articles serve us better than just about any other content we might create. Of course, we have to be creating content on a regular basis to be able to wrap it up.
There are lots of different ways to group pieces of content: by topic - e.g. content idea generation, writing tipsby use - e.g. how-to, conceptual, tipsby thing - e.g. infographics, videosby user - e.g. for beginners, for expertsto conclude a series -…
I've been talking to a lot of people lately about creating and organizing their content for various purposes and places. In the process of conducting a recent lunch and learn on the subject, I collected lots of tips and ideas, and here's a good one.
Share your opinion about someone else's article or on a hot topic under debate in your industry. If you're good at what you do, you will have lots of opinions. Telling people about them will really define your unique selling proposition. It also makes you a leader in your field.
This doesn't have to be about claiming someone else is wrong. It can also be about agreeing with them and offering more info or expanding on the subject.
Of course you have to keep up with your reading and research in order for this strategy to work. Current is key.
There are no 3-easy-steps to becoming a millionaire. If magic bullets and passive income really existed, we'd ALL be sitting around enjoying the view from our yachts.Cambridge Dictionary defines a 'magic bullet' as "a quick and simple solution to a difficult problem". None of the major dictionaries offer a definition for 'passive income'.These are marketing myths. They will cost you more money than you'll make. Or you will give up doing the work that is your expertise to spend your time doing marketing work.It's nice to dream but then get back to work.PS: There are no unicorns in real life either.Click to Tweet this Article
We tell our new clients that the newsletters we design for them will be completely unique. Part of being unique is making a personal connection with your reader. Here’s our best advice about how to make your newsletter more personal and distinct.
1. Write a personal introductory note. Share news and give teasers for the content to follow. Inject your personality. Your writing may be more informal here.
2. Insert your signature as a graphic. Sign a blank piece of white paper and scan it - first name only. Use a pen or marker that matches your branding.
3. Use a good photo of yourself. You want this photo to look like you now, not 5 years ago. Dress as you would when you meet contacts in person. Incorporate your brand colours into your clothing if possible. Keep in mind that the direction you are facing in your photo will determine where it goes in your newsletter, you don’t want to be facing off screen.
4. Use your own photos. Instead of common, often overused, internet photos, create you…
When was the last time you audited your brand? If it's been more than a year, it's time.
Your brand is more than your logo - a lot more. It's also more than all the pieces you can touch or look at. But all of those pieces need to be just right to pull their weight as part of your marketing strategy.
Having prepared and sent over a thousand different newsletters, this is what I know to be true: mistakes happen. There are so many opportunities for error that I still cringe inwardly when I click 'publish'.
Wouldn't it be great if I had a magic bullet for you? The thing is, if I did, everyone else would be sending their newsletter on that day and it would no longer be magic. What I can do instead is give you some suggestions to help narrow it down.
Is your schedule dependent on others?
For example, if you're a real estate professional, you'll want to send your newsletter after mortgage rates have been adjusted so you can include that information. If you plan to curate content from certain bloggers, and they all post in the middle of the month, you don't want to plan your newsletter for the first week. Think about what, if any, information in your newsletter is dependent on others and plan around it.
Send when your contacts are using their email.
This means that if your contacts are opening your newsletter at work, you want it to arrive during a workday. And you typically don't want this to be right after a weekend or holiday when clearing out the inbox is a priority. S…
Buying or subscribing to a software application is never the solution to a problem. But it can certainly be part of the solution... or not. It's all about the process. An app can help streamline a process. Likewise, it can overcomplicate a process. It's all in the way you use it. Finding the right app or apps is important but mapping out the desired process flow should always come first. It's only after we've designed our process - and know our desired result - that we look for "an app for that". When mapping out your processes, start with the way the process currently flows. Draw it on paper or list it as steps in a text file. Then, suspend reality temporarily and map out what the most efficient workflow looks like. Describe the steps that you want to happen - the "what". Yes, you'll need to consider the "how" but don't limit yourself at this point. It's easy for me the recommend this approach; I've seen it work many times. I …