You have 2 types of newsletter subscribers:
- People who are interested in your content, whether it is informational or promotional: your audience
- People who are interested in you and helping you succeed: your fans
- Make it really, really easy to share. Include tweet, like and other social media sharing buttons. Invite people to share it with friends by email and give them a link to do so.
- Thank your fans. When your fans share your information, make sure you thank them. And, even more important, make sure you reciprocate!
- Include a subscribe link - similar to the sidebar link for subscribing to this blog by email. Your fans will share your newsletter and their contacts will want to subscribe. Make it easy for them. Don’t make them hunt for your sign up form. You would be surprised at how many times I’ve had to do this and how many times I’ve simply given up.