August 25, 2011
Hurricane Irene and Newsletters
To all of you readers who have established email contact lists... are you capitalizing on opportunities that are staring you in the face?
Today I received a timely and relevant email from Fairway Insurance Services - a warning about preparedness for Hurricane Irene. It included an update on the storm, a colourful picture of the storm's expected course, and links to useful checklists and such to help me prepare for a storm. Now how cool is that?
You don't have to wait till your next newsletter issue when something big is going on that affects your subscribers. Help them out - provide useful information - make it timely and relevant. Scan for opportunities to be of service to your community.