To all of you readers who have established email contact lists... are you capitalizing on opportunities that are staring you in the face?
Today I received a timely and relevant email from Fairway Insurance Services - a warning about preparedness for Hurricane Irene. It included an update on the storm, a colourful picture of the storm's expected course, and links to useful checklists and such to help me prepare for a storm. Now how cool is that?
You don't have to wait till your next newsletter issue when something big is going on that affects your subscribers. Help them out - provide useful information - make it timely and relevant. Scan for opportunities to be of service to your community.