August 4, 2011

Be a Tease!

I came across this excellent example of how to promote your newsletter sign-up on your website:


It's not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what's coming up next.  The only thing it doesn't mention - which is important - is how often I will receive her newsletter.
 

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