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Showing posts from August, 2011

Another Kind of Challenge

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As I step into my 7th year in business, it strikes me that I’m facing a whole new set of challenges this year. That means new experiences and probably some goof-ups to learn from.

For my first few years in business, my focus was on sales and marketing. I should say that it’s where my focus should have been but wasn’t always. I spent a lot of time (and money) to get good people to help me in my efforts – and lots of good people invested their time in me.

Almost two years ago, I changed my whole business model because it became clear that a strategy which depended on cold calling wasn’t going to work for me. Since then my strategies have been networking, referrals, social media and e-marketing – and it’s been working so good that now I have a whole new challenge:

How do I increase my capacity? Now that I have a fully integrated sales and marketing strategy, how do I continue to take on all the work I’m generating?

I’m painfully aware that I’ve reached a very critical point in the future…

Hurricane Irene and Newsletters

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To all of you readers who have established email contact lists... are you capitalizing on opportunities that are staring you in the face?

Today I received a timely and relevant email from Fairway Insurance Services - a warning about preparedness for Hurricane Irene.  It included an update on the storm, a colourful picture of the storm's expected course, and links to useful checklists and such to help me prepare for a storm.  Now how cool is that?

You don't have to wait till your next newsletter issue when something big is going on that affects your subscribers.  Help them out - provide useful information - make it timely and relevant.  Scan for opportunities to be of service to your community.

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Join Me!

This is a no charge online meeting service that allows you to gather people and allows them to see your computer screen as you demonstrate, teach or collaborate. The applications for your business are endless:  https://join.me/

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Be a Tease!

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I came across this excellent example of how to promote your newsletter sign-up on your website:

It's not visually appealing, but it says all the right things.  It tells me what I can expect by signing up and teases me with what's coming up next.  The only thing it doesn't mention - which is important - is how often I will receive her newsletter.
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