What I Learned from a Telephone Guru


I am fortunate to be good friends with The Phone Lady. There are many important things that I have learned from her - the most difficult has been to stop using the word 'just'. That insidious little word just wants to sneak in everywhere. The problem is, once the word 'just' pops in, it diminishes the rest of the message:

"I'm just calling to follow up..." (but it's really not important)

"I just dropped in..." (but I didn't care if I saw you or not)

How about...?

"I'm calling to follow up..." (because it's important to me)

"I dropped in..." (because I wanted to see you)

It's definitely a struggle to keep that little 4-letter word out of my vocabulary! Thanks to Mary Jane Copps, The Phone Lady!

Comments

Popular posts from this blog

How to Write the Introduction to Your First Newsletter

Introducing Your Very First Issue

Good Marketing Practices Wear Out

What Name Are You Using?

Does Your Writing Pass the $1-A-Word Test?

Branding Audit Checklist

Why and How to Do a Wrap-up Article

This Useful Process Helps You Teach with Your Writing

The Wrong Way to Introduce Your First Newsletter

10 Most Read Blog Posts from 2018