I am fortunate to be good friends with a sales and marketing consultant. After years of advice, some things are definitely sticking. One of the most useful has been the P-O-S formula:
Pain - what is your clients' pain?
Outcomes - what will be the result of working with you?
Solutions - how do you achieve that?
I use this formula for all of the marketing writing I do. If I'm having trouble getting started, it helps me focus and draft my thoughts. If I had no problem writing, I use it as a checklist to edit at the end. It's quick, simple and memorable. Give it a try!
Thanks to Debi Hartlen MacDonald of New Life Business Solutions!