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Showing posts from April, 2011

Quora

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A website devoted to answering people’s questions on a variety of subjects. The twist with Quora is that it allows you to interact with others on the site and develop relationships while also giving a sense of fun. Two reasons to use it: to build your expertise and to get answers to questions. Click here to try it out.

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Requesting a Testimonial

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You might be surprised at how many small business owners don’t collect testimonials on a regular basis. When I ask clients for testimonials to put on their newsletter, brochure or website, there is often a big scramble to start gathering them. I was like that too, till my marketing guru Debi Hartlen MacDonald set me straight about it a few years ago.

What do testimonials do for you?
Provide social proof Position you as the expertAnswer questions that your prospect has about working with you, even though s/he may not ask outrightThere are two activities you can undertake:

1. Put a process in place to collect testimonials as part of your sales process. For example, when I send an invoice, I request a testimonial at the same time. Using an online app like LinkedIn makes it easy. When you receive testimonials, keep them all in one place. Copy them into a text document and keep them in a folder. Or immediately post them to your website and make that your collection point. (Here's my list.

Get Your Own Board of Directors

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Mastermind groups can take many forms. I have been fortunate to be a member of several wonderful groups. In some cases, we didn't call them mastermind groups... but that's what they were.

The concept comes from Napoleon Hill in Think and Grow Rich. He defines the mastermind principle:

Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.

The purpose of your group can vary greatly. One that stands out for me was a group of facilitators, trainers and coaches. For almost 4 years, we met quarterly to spend a day training each other and sharing best practices. Oh yeah, we also had a ton of laughs and became great friends.

A type of group popular with small business owners takes the form of a board of directors. Each member gains from the others' experiences and skills. You can see opportunities from a different perspective, get challenged, create plans and be held accountable, access your peers' resou…